Jose Villicana Brugada
josevillicanabrugada@gmail.com
LinkedIn  |  Instagram
Jose Villicana Brugada
Washington University in St. Louis
BSBA Marketing / Expected May 2028
Minor in Communication Design

Hi, I'm Jose Villicana Brugada, a marketing student at Washington University in St. Louis focused on music, media, and digital strategy. Over my time on social media, I've grown more than 2 million followers across a variety of niches. I'm currently building LIBRARIES, an independent music and pop culture platform, where I've developed partnerships with major labels and emerging artists. My work spans social-first campaign execution and rollout support for releases across Atlantic, Capitol, Interscope, and other teams. I'm particularly interested in how digital platforms shape discovery for artists.

700K+ Current Followers
250M+ Client Views Delivered
500+ Campaigns Supported
Notable Partners
Meta Warner Music Group Universal Music Group Interscope Records Amazon Atlantic Records Capitol Music Group Create Music Group Meta Warner Music Group Universal Music Group Interscope Records Amazon Atlantic Records Capitol Music Group Create Music Group
1.  MEDIA BRAND
Founder & Content Director @ LIBRARIES

LIBRARIES is a media brand at the intersection of music, entertainment, and pop culture, now reaching over 670,000 followers. Over the past three years, I've independently curated and published daily image- and text-based content covering music, online culture, and internet nostalgia in formats built for social platforms. In parallel, I've partnered directly with major labels to support artist and release visibility. My role centers on optimizing content for engagement, analyzing audience response, and distributing posts at scale, regularly placing content in front of more than 100 million viewers each month.

Libraries Instagram Profile
Featured Posts
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At the heart of LIBRARIES is music. It expands into a community playlist with over 3,000 saves, featuring tracks from my favorite emerging artists. Every two weeks, I add 25 new songs and design a fresh cover to accompany the update. Users from around the world engage with the playlist as a shared experience, take a listen!

2.  CAMPAIGNS

Campaign work has shaped how I understand the connection between music and the audiences who discover it online. What began as posting daily and building my own social platforms evolved into collaborating with artists and label teams to support releases in real time and building awareness and fandoms around artists of all sizes. I focus on organic placements and distribution, ensuring all content reflects the artist's identity. Some of my favorite projects involve the "underground" and next generation of modern music online.

Featured Campaigns:
Capitol Records

Feng - Weekend Rockstar

Partnered with Capitol Records for an organic Instagram audio campaign for emerging underground rapper Feng. Unique subculture content paired with his music to promote the Weekend Rockstar project through 7 organic features.

2.5M Total Views
646K Interactions
Feng - Weekend Rockstar
Interscope / MusicSoup

Wisp - If Not Winter

Partnered with MusicSoup/Interscope Records for an organic Instagram campaign for the rollout of emerging artist Wisp. Developed content strategy and distribution, creating 9 organic features.

4.9M Total Views
218K Interactions
Wisp Campaign
Broke Records / Create Music Group

Tay-K - Half Off

Partnered with Broke Records/Create Music Group to promote established artist Tay-K through several of his new releases. Developed organic content and guided 5 organic features that led to millions of views.

13.3M Total Views
280K Interactions
Tay-K
3.  ADDITIONAL PROJECTS

I'm always looking for new ways to stay involved creatively. Outside of my work in media marketing, I take on projects that keep me active in creative environments through a mix of independent initiatives and student organizations. Experiences such as serving as a radio programming trainee at KWUR 90.3 FM, growing a fashion-focused platform to over 55K followers, and working as Creative Director at Armour Magazine allow me to stay engaged with culture and continue developing the perspective that informs my work in music and media.

KWUR 90.3 FM
Radio Programming Trainee
KWUR 90.3 FM
Live Broadcasting  
@JVRJ
Personal Brand — Fashion
@JVRJ
55K+ Followers
$20K+ Revenue Generated
Armour Magazine
CD & Stylist
Armour Magazine
Creative Direction  
4.  RESUME
Jose Villicana Brugada Resume
Download
Jose Villicana Brugada Resume Fullscreen
 Jose Villicana Brugada - Marketing
Jose Villicana Brugada
josevillicanabrugada@gmail.com
LinkedIn  |  Instagram
Jose Villicana Brugada
Washington University in St. Louis
BSBA Marketing / Expected May 2028
Minor in Communication Design

Hi, I'm Jose Villicana Brugada, a marketing student at Washington University in St. Louis focused on music, media, and digital strategy. Over my time on social media, I've grown more than 2 million followers across a variety of niches. I'm currently building LIBRARIES, an independent music and pop culture platform, where I've developed partnerships with major labels and emerging artists. My work spans social-first campaign execution and rollout support for releases across Atlantic, Capitol, Interscope, and other teams. I'm particularly interested in how digital platforms shape discovery for artists.

700K+ Current Followers
250M+ Client Views Delivered
500+ Campaigns Supported
Notable Partners
Meta Warner Music Group Universal Music Group Interscope Records Amazon Atlantic Records Capitol Music Group Create Music Group Meta Warner Music Group Universal Music Group Interscope Records Amazon Atlantic Records Capitol Music Group Create Music Group
1.  MEDIA BRAND
Founder & Content Director @ LIBRARIES

LIBRARIES is a media brand at the intersection of music, entertainment, and pop culture, now reaching over 670,000 followers. Over the past three years, I've independently curated and published daily image- and text-based content covering music, online culture, and internet nostalgia in formats built for social platforms. In parallel, I've partnered directly with major labels to support artist and release visibility. My role centers on optimizing content for engagement, analyzing audience response, and distributing posts at scale, regularly placing content in front of more than 100 million viewers each month.

Libraries Instagram Profile

At the heart of LIBRARIES is music. It expands into a community playlist with over 3,000 saves, featuring my favorite emerging artists. Every two weeks, I add 25 new songs and design a fresh cover to accompany the update. Users from around the world engage with the playlist as a shared experience, take a listen!

2.  CAMPAIGNS

Campaign work has shaped how I understand the connection between music and the audiences who discover it online. What began as posting daily and building my own social platforms evolved into collaborating with artists and label teams to support releases in real time and building awareness and fandoms around artists of all sizes. I focus on organic placements and distribution, ensuring all content reflects the artist's identity. Some of my favorite projects involve the "underground" and next generation of modern music online.

Featured Campaigns:
Capitol Records

Feng - Weekend Rockstar

Partnered with Capitol Records for an organic Instagram audio campaign for emerging underground rapper Feng. Unique subculture content paired with his music to promote the Weekend Rockstar project through 7 organic features.

2.5M Total Views
646K Interactions
Feng - Weekend Rockstar
Interscope / MusicSoup

Wisp - If Not Winter

Partnered with MusicSoup/Interscope Records for an organic Instagram campaign for the rollout of emerging artist Wisp. Developed content strategy and distribution, creating 9 organic features.

4.9M Total Views
218K Interactions
Wisp Campaign
Broke Records / Create Music Group

Tay-K - Half Off

Partnered with Broke Records/Create Music Group to promote established artist Tay-K through several of his new releases. Developed organic content and guided 5 organic features that led to millions of views.

13.3M Total Views
280K Interactions
Tay-K
3.  ADDITIONAL PROJECTS

I'm always looking for new ways to stay involved creatively. Outside of my work in media marketing, I take on projects that keep me active in creative environments through a mix of independent initiatives and student organizations. Experiences such as serving as a radio programming trainee at KWUR 90.3 FM, growing a fashion-focused platform to over 55K followers, and working as Creative Director at Armour Magazine allow me to stay engaged with culture and continue developing the perspective that informs my work in music and media.

KWUR 90.3 FM
Radio Programming Trainee
KWUR 90.3 FM
Live Broadcasting  
@JVRJ
Personal Brand — Fashion
@JVRJ
55K+ Followers
$20K+ Revenue Generated
Armour Magazine
CD & Stylist
Armour Magazine
Creative Direction  
4.  RESUME
Jose Villicana Brugada Resume
Download
Jose Villicana Brugada Resume Fullscreen